10 Mar 2016 / by Dale Sullivan / in Explainer Videos
Catch Your Audience’s Attention!
We are now officially at an age where our attention span can be compared to that of a goldfish while using the internet.
Don’t believe it? Hey wait, where are you going! Come back here and listen to this – Ever since the year 2000, the average attention span time has dropped from 12 seconds down to a mere 8 seconds on the internet. This is just one second less than a goldfish’s attention span (if they could browse the web, that is).
Okay, so the world isn’t what it was before. Why is this so important? The fact is, your customers will most likely just do a quick scan of your website and read less than 20% of your site text. If you truly wish to engage your audience, then you will need to captivate them and catch their attention in the first 8 seconds of them stumbling into your website. You will need to rethink how you communicate with your audience.
A minute of video is worth 1.8 million words.
A short attention span really isn’t the end of civilised society as we know it. This just means that we have evolved to the point of being good at filtering out the content that we are looking for in a backdrop of media noise vying for our attention. As you may have suspected, almost all other content that you see on the web has been rehashed and repackaged for different audiences in different times. So how does one stand out in a mass of “Me! Me!” crowd and catch a visitor’s attention long enough to engage with your brand?
We’re Inquisitive Creatures
Some of the most successful brands go old-school and captivate their followers with the art of storytelling. The great thing about storytelling is that it has the power to teach, inspire, amuse, motivate, remind, challenge and much more. People stop and think when they see something curious and then wonder what the story is behind it? This is our brain’s way of making sense of what’s happening in our world. An amazing story naturally creates the most shareable and engaging content, and more so if you spruce it up with some amazing visuals and pictures. Want an even better way to tell a story? Craft a compelling video, which is coincidentally the easiest way to digest information on mobile devices.
Our eyes are one of our most important senses. Seeing is believing. Here are some more facts to convince you:
About 90% of all information travelling to our brain is visual
About half of our brain power is used to process visual images
And our brains process images faster than written text. How faster? Oh, just 60,000 times faster!
Blog posts and articles with video content are most effective in driving social media shares. Embedded video and homepage video presentations are known to double click-through rates when utilised in websites.
In a nutshell, it would do you a world of good if you choose to communicate in a visual manner. To fill your audiences senses with a compelling voice-over, animated visuals, music and sound effects, into one short and punchy video has proven to be one of the most effective marketing tools. If you wish to know more about using online videos for your organisation or fancy getting one, please contact us today.