By using Google Ads you are getting yourself in front of the No1 search provider and with a little help, will leap frog you into the eyes of your target audience.

There are many reasons why businesses waste money on Google Ads. If you set up Google Ads with little or no experience you can end up making small but costly mistakes. You can end up targeting the wrong audience or location. You can use broad match keywords that bring unwanted clicks, or set the average CPC (Cost per Click) too high. Also Landing pages and ad copy can be poor, and ad extensions can be missed out entirely. So yes, all these and more can contribute to a campaign that wastes money. There's lots of detail to get right, but this can be done with the right PPC (Pay Per Click) knowledge & experience. If you set up Google Ads correctly and test & optimise as you go, then you'll start seeing costs go down and your ROI (Return On Investment) go up.

Googles' advertising space is moving all the time. Every time your ad pops up,  there have been millions of calculations, in a real-time ad auction, to determine what ad goes where. People are optimising & changing their own campaigns & new ones start appearing, which means an account that was performing great last month, can be struggling the month after. Google Ad managers will keep an eye your performance and continually improve its' performance as time goes on. They'll test different combinations of ad text, try out new keywords, add extensions to your ads to improve conversions, keep an eye on the search terms that are triggering your ad and update negative keyword lists often so that you'll save money. i.e - We noticed on one particular account, a viral video with the clients' target keyword in the title, which in turn started triggering their ads. As you can imagine, if left untouched this would of wasted a lot of clicks to theor website and increased ad spend if the account wasn't being managed properly.

The first month is usually taken up designing the strategy and building your ad campaigns so we usually start seeing results coming in around one month after the account goes live, and then with each and every month you'll see more improvements. This is because the longer your campaigns are running, the more data we'll receive and the more informed decisions we'll be able to make. When you change, test & optimise different areas of your campaigns you need to wait at least a month to see any results, so we usually ask clients to wait at least three months, after signing up to our google ads management service, to see how the ads are really running.