Benefits Of Using Twitter For Business

This being our first blog post, we thought it would be best to begin with why Twitter is a great tool for any business, so let’s get started. Twitter is one of the most popular networking platforms and can be accessed on a browser or an app. Unlike most social media channels, Twitter is the quick fire network that specialises in real-time updates and information. By following your favourite businesses, news networks, or people ­you can stay connected and up-to-date with the latest news and events.

With over 300 million active users, Twitter provides an opportunity (for people and business alike) to reach potential customers and expand your target audience.

How Twitter can help your business

Organizations around the world are using Twitter to drive sales, marketing, and even research. So can you! Here are some ideas to get you started…

Competitor Research & Analysis

Twitter is completely transparent so it’s crucial to pay close attention to the messages you put out. On the flip side, ­it’s a perfect opportunity to research your competitors and their social media strategy. You can follow them directly to keep up with their latest offerings and note where you can add value to your own product or service.

Promotion

Increase the impact of your marketing campaign by using hashtags to create trends or join conversations. If you have the budget for it ­ consider using Twitter Ads to raise your profile and attract new followers.

Customer Service

Over 70% of Twitter users expect to have their tweets responded to. Take advantage of this and engage with your target audience and followers on a daily basis. Always be looking for opportunities to build relationships and strengthen your brand reputation.

Market Research

There are lots of ways you can use your Twitter fan­base for market research. Just one example of this: Simple questions like “Do you prefer A or B?” can help narrow down product choices or business decisions. Another example could be “What’s your biggest struggle when using X?” As you’ll see the possibilities are numerous.

Twitter is not a technology. It's a conversation. And it's happening with or without you.

Charlene Li - @charleneli

Build valuable connections

Everyone is on Twitter nowadays… even the Pope has a Twitter account. Ever wish you could speak to your favorite start­up directly? Now you can. Twitter removes all barriers and allows for open communication between anyone and everyone.

There you have it! All the ways you and your business can benefit from having a Twitter account. Did we mention it’s completely free?