10 Aug 2018 / by Dale Sullivan / in Social Media
Should You Outsource Your Social Media?
You’ve probably heard that using social media can be really fruitful, but would the day-to-day admin tasks of managing it consume far too much of your time? Time that you could (and should!) be spending on getting your job done! Then perhaps it’s time to consider outsourcing some of that workload to a professional team of social media specialists.
If you’re having trouble deciding if this would be beneficial, here are some key points that may help you decide.
Experience Is The Mother Of Wisdom
Like any skill, social media marketing takes a great deal of understanding. Since each social media platform is unique in their features, audience and purpose, it’s no longer enough to be proficient in only one channel. If you are strapped for time or indifferent about marketing on platforms such as Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, beyond seeing how many sales are created, then perhaps a professional online marketing service is something you ought to consider.
Regretting Wasted Time Is More Wasted Time
Despite the invention of time saving social media schedulers like Hootsuite or Buffer, social media has become more a race to see who can be most engaging. People have realised that spamming posts out each minute, to gain a competitive advantage, had the opposite effect. Keep in mind ‘less is more’ and ‘quality over quantity’.
46% of users say they’ll unfollow a brand if there’s too many promotional messages.
Social media is about being social and offering something to your viewers that they’ll be interested in. An effective social media campaign requires good content that focuses a specific target audience and it takes time to develop, schedule and maintain. Staying active across several networks will consume a large portion of your working day, so by outsourcing your online communications you are guaranteeing that messages are being sent at the appropriate time to the most appropriate audiences.
Here’s several other responsibilities that a social media manager might help you with :
- Develop a social media strategy considering your target audience, your goals, the variety of content, keyword analysis, etc.
- Set-up existing and new social platforms with a consistent brand voice.
- Respond to social media posts and interact with current or prospective customers.
- Social media monitoring by keeping a watch for company mentions.
- Social customer support by answering queries or problems from users.
- Build a following with relevant sector influencers, potential business clients and customers.
- Content marketing including creating images, writing blogs, articles and posts, using existing company resources for content.
Be Selective And Cost Effective
Most businesses could benefit from outsourcing their social media marketing especially small and medium-sized enterprises (SMEs) competing with larger companies, that have their own social media marketing departments.
Social media, with its colossal reach, is without doubt the most effective way to advance your business online without needing to invest a huge amount of capital. Numerous small business owners have found a social media strategy, alongside pay-per-click (PPC) advertising, google adwords or facebook adverts for example, have altered the way they do business.
But how do you know when your marketing campaign is successful? Is the content creating value for your company or just eating up precious funds? Well, a good social media service will have the proper resources to track the results of your social media activity and should be able to report effectiveness.
Do you need a social media marketing service? Maybe you just need a larger twitter following, or possibly a complete social media marketing package that includes pay-per-click (PPC) advertising? See our social media marketing packages or get in touch today! We’d love to help you get results.